Content Writing/Copywriting

What is copywriting?
Copywriting is the act of writing texts for the purpose of advertising and marketing. The product, called copy, is the written content that is one of the most critical elements of any and all forms of advertising and marketing. It aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

3 reasons you need to get a copy/content writer:

  1. Market your products/services accurately with simple language.
  2. Educate the consumers/target audience about your skills, strengths, or products through engaging content and visuals.
  3. Connect and engage with your customers through a compelling story.

What is Copywriting?

Copywriting is an important subset of strategic marketing. Today, copywriting is no longer about writing texts to advertise or market a service or a product. It is about creating the most engaging content with a clear message to increase brand awareness. The awareness will ultimately persuade a person or group to buy from or become an advocate for the brand.

Copywriters are essentially storytellers who are trying to get people to feel, think, or respond. They help create stories for:

  • Billboards
  • Blogs
  • Brochures
  • Catalogues
  • Company profiles
  • Email copy
  • Interviews
  • Online and offline articles/advertisements
  • Sales letters and other direct mailers
  • Social media posts
  • Speeches
  • Taglines
  • Videos
  • Website
    …and lots more.

A good copywriter will align the content with your marketing strategy.

Professional copywriting services can save you lots of time, pain and sanity.

If you are looking for a copywriter/content writer in Malaysia (or even outside of Malaysia), get in touch with us today to find out how we can help!